Making Earth Cooler,
one coffee at a time.


trees planted since 2016

Forests represent one of the largest, most
cost-effective climate solutions available today.

New York Declaration on Forests, 2014


In 2016 Dukes partnered with WeForest; an international non-profit association founded with the mission to create and promote a pioneer movement in large scale sustainable reforestation.

Through WeForest we are able to plant trees and restore the planet’s natural resources while providing social justice and empowering local communities by providing them with food, work and education.

In the northern Tigray region, rural communities are under further threat from the deforestation of the dry Afromontane forest as well as severe desertification and soil erosion.

By purchasing Dukes Coffee, you are helping fund much needed reforestation in Ethiopia.


The world needs to stop deforesting and restore the equivalent of an area the size of the USA (10 million km²) by 2050 if we want a chance to limit the global temperature increase to 1.5°C

According to the IPCC SR1.5 report (Oct 6 2018)

The Problem

While reducing carbon emissions is critical, research suggests that even if carbon dioxide emissions came to a sudden halt, the carbon dioxide already in the Earth’s atmosphere could continue to warm our planet for hundreds of years.

The global efforts are not going to be sufficient to keep global warming and its dramatic effects – such as spread of infectious diseases like dengue fever, more frequent and stronger floods and droughts – under control. Global emissions must peak at the latest by 2020 and the excess carbon dioxide must be removed from the atmosphere as soon as possible.

More than 1.6 billion people depend on forests for food, water, fuel, medicines, traditional cultures and livelihoods. Forests also support up to 80% of terrestrial biodiversity and play a vital role in safeguarding the climate by naturally sequestering carbon. Yet, each year an average of 13 million hectares of forest disappear, often with devastating impacts on communities and indigenous peoples.

The conversion of forests for the production of commodities—such as soy, palm oil, beef and paper—accounts for roughly half of global deforestation. Infrastructure, urban expansion, energy, mining and fuel wood collection also contribute in varying degrees.

The Challenge

A simple solution exists that will buy us time until a low carbon economy is available everywhere. According to a study by the University of Oxford, healthy and growing forests remain the best technology for removing excess carbon dioxide from the atmosphere and reverse global warming.

In 2014, world leaders convened in New York for the UN Secretary-General’s Climate Summit and formed the Declaration on Forests, a non-legally binding political declaration that grew out of dialogue among governments, companies and civil society.

For the first time, world leaders endorsed a global timeline to cut natural forest loss in half by 2020, and strive to end it by 2030. It called for restoring forests and croplands of an area larger than India. Meeting these goals would cut between 4.5 and 8.8 billion tons of carbon pollution every year – about as much as the current emissions of the United States. The Declaration is endorsed by dozens of governments, 30 of the world’s biggest companies, and (more than 50) influential civil society and indigenous organisations.

Visit WeForest to learn more and engage today.


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